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    <loc>https://www.wearewarm.com/test</loc>
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    <lastmod>2020-04-03</lastmod>
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      <image:title>Work</image:title>
      <image:caption>Warm partnered nest from start-up to sell-up, realising the founding partners’ goals within five years. nest disrupted the conservative city centre lettings sector, speaking to young professionals via a playful brand proposition. Our work spanned brand, copy, press, vehicles, franchising and online and offline comms. If plagiarism is truly a compliment, then we’re very grateful. Copied incessantly, but never outdone. Above: In addition to brand positioning and strategy, we ensure all boxes are ticked. From values and core messaging, to a complete visual language.</image:caption>
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      <image:caption>Rock ‘n’ roll dive bar Mojo. One of the UK’s most influential bar groups since ‘96. Mojo enjoy fierce loyalty from the trade and their vocal following. Every one of which has a Mojo story. Mojo has always had true, authentic brand personality in spades. At a key junction for the brand, Warm were approached to help the team take stock and grow-up without selling out; driving growth without alienating established fans. Above: ‘Leave Dishevelled or Leave Now’. A popular outcome from our work on messaging and brand tone. It sums up the brand personality and its playful nature. Perfectly presented in large scale neon signage!</image:caption>
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      <image:caption>A creative campaign concept by Warm, collaborating with the exceptionally talented people at Big Balls Films to bring it to life. Our ‘True You’ campaign took a Red’s True Barbecue look at the occasionally cringeworthy culture of self help, in time to launch their new Nottingham-based smokehouse with a bang. A short social film each day in January is all it took to rediscover the True You and engage the Red’s tribe of Believers. Campaign concept and graphics: Warm. Writing: Warm &amp; Big Balls. Production and edit: Big Balls. Amen.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Instant stand-out in a hyper-competitive sector. Legitimate Industries is a brewery brand based on the idea of a fictitious, deeply dubious shell company… think Breaking Bad’s ‘Los Pollos Hermanos’ (amongst other seriously shady inspirations), complete with a colourful ‘Board of Directors’. Rich, playful brand narrative with real conceptual depth acts as a solid foundation for ongoing communications, marketing and product expansion. Trust Legitimate. Above: Pack design for 500ml bottle. Left and centre: ‘Exotic Pet’. Right: ‘Bank Job’.</image:caption>
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  <url>
    <loc>https://www.wearewarm.com/contact</loc>
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    <lastmod>2021-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.wearewarm.com/agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-06</lastmod>
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      <image:title>ABOUT WARM - Intelligent brand positioning is a vital part of building your brand. Don’t blend in. Build a cult following of super fans.</image:title>
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      <image:title>ABOUT WARM</image:title>
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      <image:loc>https://static1.squarespace.com/static/5d7f688e631ca60f0aa8609b/t/5e850d61c6872a19ba44591d/1585778027801/Legit_Bottles_Grey.jpg</image:loc>
      <image:title>ABOUT WARM</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5d7f688e631ca60f0aa8609b/t/5e850cfe83305c15c3baaadc/1585857090602/Huel.png</image:loc>
      <image:title>ABOUT WARM - Our clients think brand-first. Why compete on price, when you can sell through your brand? Differentiate, engage and thrive.</image:title>
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      <image:title>ABOUT WARM - Our work refuses to be ignored, repositions the lost, reinvigorates the dated, and empowers challenger brands and upstarts to take on the world.</image:title>
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